Let's Be Blunt
Trying to find the top-performing stocks or mutual funds and knowing when to buy and sell them is a losing strategy. It might work for a week, a month, or a year, but over a lifetime of investing, historical numbers suggest you are doomed to fail.
We don't waste your money doing something that is counterproductive to building long-term wealth. That is why we embrace the simple and sophisticated concept of investing in low-cost, tax-efficient index funds.
But we don't stop there. Because risk and return are inherently related in capital markets around the world, we take this philosophy to a whole new level by introducing you to various risk factors of common stocks as shown in the Three Factor Model.
Cross Section of Expected Returns, Fama, E.F., & French, K.R., Journal of Finance 47 (1992)